Do you want to grow your business? There are more than 250.000 English-language speakers on the Costa Blanca and Costa Calida who could be interested in your products or services. Advertise your business with The Leader Newspaper – popular with thousands of expats and international readers living in and travelling to Spain.
Are you looking to connect with the English-speaking expat community on the Costa Blanca and Costa Calida? Then let us introduce you to your perfect partner; now 21 years young, The Leader Newspaper and theleader.info.
As the most popular free English-language news publication on the Costa Blanca, we distribute 18,000 copies every Monday morning across 400+ outlets from San Fulgencio to Los Alcázares, making us the first English-language newspaper of the week — thereby ensuring maximum visibility for your advertisement.
What makes The Leader the ideal choice for your business?
Raymond Kearney
As the owner of EASY Exercise in La Regia (Cabó Roig), I hadn’t run the business myself before January 2024 because I had always rented it out to various gym-type interests. On the 8th January 2024 I placed my first of many advertisement with “The Leader” newspaper. There were only 8 regular attendees to my business on this date.
In January 2024, I was overjoyed when 22 new members joined and then in February an additional 28 new members joined. The trend continued like this month after month with the exception of the 2 main summer months and Christmas when attendances dropped due to members having holidays. Now in April 2025 around 110 people attend regularly and pay their monthly subscription every month.
I chose “The Leader” over other forms of advertising for a number of reasons, mainly because they focused in the Orihuela Costa region and as their newspaper is only 24 pages long, my ad would not be lost in a sea of ads that nobody ever reads. My average weekly ad varies from a half page to a full page but not during the 3 holiday months when my target market is away on holiday.
A one page ad gives me over 4% of the paper whereas in a 64 page newspaper my visibility drops to just over 1%. I did try radio advertising for 2 months but again I felt that my ad was lost in a sea of other ads and did not produce more than a handful of new clients. We specifically ask new clients how they heard about us and over 90% say the newspaper, the rest say a friend or neighbor. When we trace those referrals back their referrers came from “The Leader” newspaper.
Orihuela Costa is an unusual area because the age demographic for those living here at least half of the year is over 55 years of age, I have found that my advertising budget is necessary to continually refresh and renew my client base. Without “The Leader” my very successful business probably would have failed in the first year.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled